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For more than four decades, Scheherazade has been a leader in fine jewelry by partnering with red carpet ready jewelry designing talents. The Galleria-based jewelry store’s longtime relationship with “Jeweler to the Stars” Simon G is testimony to its guiding principle of bringing timeless designs to customers of distinguished tastes.
Simon G’s Star Power
From violinists (Lindsey Stirling) and R&B singers (Rihanna and Beyoncé) to today’s rising acting talents (Kate Beckinsale) and Hollywood idols (Kaitlin Olsen), counting the celebrities that have worn Simon G jewelry over the decades would be like counting stars in the heavens. Scheherazade customers can achieve their own star status when wearing a piece of Simon G jewelry.
Simon G’s Journey to LA
As a young boy, Simon G’s father taught him the importance of always having a skill using your hands. Born Simon Ghanimian, he emigrated from Armenia to the United States in 1976 with the hopes of becoming an engineer. With only $200 in his pocket, tuition at New York University was out of reach. Working in a family member’s business in New York’s famed Diamond District, Simon G eventually started setting diamonds to save up for engineering school. What started as a part-time job became a lifelong passion.
Defining Modern Classics
The process of going from concept to creation combines Simon G’s innate creative and technical skills. All of his jewelry designs begin with a sketch, then a detailed drawing and finally CAD model. To this day, there is no greater thrill for the famed jeweler than sketching out an idea and seeing his modern classics – be it 18K gold set with colored stones or platinum set with diamonds – come to fruition. Every piece of Simon G jewelry is handmade by skilled artisans that know quality is the utmost importance.
Generation to Generation
Family heirlooms aren’t just about designs that stand the test of time, but lasting quality as well. Just like the handcrafted filigree and engraving work that defines Simon G jewelry, all of the high quality diamonds and colored stones are hand selected. Even Simon G’s white gold is specially alloyed with palladium (a member of the platinum family) to ensure the precious metal is lustrous and white.
Equally important, each piece of Simon G jewelry goes through a 10-point quality control check. Known as a perfectionist within the industry, Simon G. maintains a level of excellence unmatched by most jewelry designers.
Bridal Jewelry Leader
In the early 1980’s, Simon G started his jewelry business in Los Angeles, California. Location certainly has been a factor in his Jeweler to the Stars status. But Simon G’s signature handcrafted modern classics that feature filigree work and engraving, have earned him celebrity status with today’s discerning brides. Simon G is a prominent bridal jewelry designer, with recognizable designs and quality craftsmanship in jewelry stores across the country. Simon G is also featured in many bridal magazines and bridal networks including The Knot and BrideClick.