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- Father's Day, graduation gift, Hamilton, Legacy Watch event, Maurice Lacroix, Oris, Scheherazade Jewelers, Tavannes
From May 16 to 17, Scheherazade Jewelers will host its spring Legacy Watch event featuring the store’s four main watch brands. Special pricing on watch purchases, opportunities to meet with watch representatives from Hamilton, Tavannes, Oris and Maurice Lacroix as well as a chance to see the latest watch designs will be the highlights of the two-day event. Equally important is the timing of the seasonal event – “just in time for dads and grads.” But remember, a watch can be the perfect gift any time of the year for a host of reasons.
Give a Watch on Father’s Day
Watches are time-honored gifts on Father’s Day and there is some symbolism to giving a grad (male or female) a watch. Let’s face it. There isn’t much gender equity for men when it comes to jewelry and luxury accessories, leaving a fine timepiece a leading choice for guys to establish their own sense of individual styling. A fine timepiece can make a defining difference.
Give a Watch to Graduates
For high school graduates going on to college, a watch symbolizes that period in a young person’s life when they officially transition from adolescence to adulthood. Whether the high school graduate enters the workforce, earns a certificate from a vocational school or earns a college degree, a watch helps the fledgling adult be punctual for many set schedules and appointments. And, once a degree or certification program is completed, a watch symbolizes the good use of time and the exciting times ahead with a promising future on the horizon.
Those considering a watch for newly minted graduates wonder if young people would even want a watch with such an umbilical, almost additive attachment to mobile devices. The answer is, “yes.” When clock-equipped devices became popular many thought watches would be as useful as a sundial. Not so. In 2011, the tide changed for timepieces and has showed no signs of receding.
There’s something pure and simple about a good mechanical watch for young male professionals. And, many young men want a watch with a pedigree to show they can run with the big dogs. For young women, it’s a mark of a station in life that comes with hard-earned earning potential and, in all honesty, a fine fashion accessory. Women are even wearing larger watch sizes normally associated with men’s watches, giving certain watch sizes a little gender equity.
Give a Watch to Retirees
The AARP (American Association of Retired Persons) estimates that 10,000 Baby Boomers retire each day. The tradition of giving a gold watch started with none other than The Pepsi Company back in the 1940’s. The concept was simple for those that worked for a company two to three decades: “you gave us your time, now we are giving you ours.” Much has changed since then, especially the price of gold (now hovering around $1,300 per ounce) and many people don’t stay with a company more than five years. Despite these changes, the tradition of giving a retirement watch lives on.
On the opposite end of life, giving a child a watch creates excitement in being able to tell time. Be it a watch from Lego with snapping plastic links to a Disney movie character watch, children have fond memories of their very first watch that came with their ability to tell time. As children grow to be teens and young adults, this formative association with watches lasts a lifetime.
Give a Watch to Moms
Although Mother’s Day gifts have already been given, think of next year’s gift or an upcoming birthday or birth-day. Mothers need watches for a number of important reasons – especially expecting mothers. A watch helps accurately track time between labor contractions. And, once the baby is born, a watch can help new mothers keep track of breastfeeding, naps, playtime, and, of course, her quiet time. For fathers looking for a trendy “push present” consider a watch for these reasons and to commemorate a special time in your lives together as husband and wife.
Give a Watch to Soon-to-wed
On the topic of marriage, engagement rings and wedding bands are important symbols of a couple’s love, but soon-to-wed couples want to gift their beloved. A watch can be a perfect gift for June weddings that can signify the lifetime two people will spend together.
When babies come and continue to grow, that’s when family and friends play an integral role in your lives. The gift of a watch shows a grandparent an appreciation for the time they spent nurturing you and the moments they’ll cherish with grandchildren. And, with busy lives, sometimes it’s difficult to give as much time as you once had for friends. Offering a watch is a way of showing you remember the good times of the past, and cherish the moments you can sneak away now.
A Word on Watch Trends
Baselworld – the world’s largest jewelry and watch trade show of its kind – convened in early April. Timely trends emerging from the global watch event include diving watches making a big splash, and GMT dual time zone and moon phase watches also trending well. Thin is in for watch case heights with women opting to wear men’s watches. Rose gold is a 2013 trend that shows no sign of slowing down in 2014. And, in general, there’s a return to the classic watch styles with understated features.