- Posted by admin
- On October 20, 2014
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- ArtCarved, bridal jewelry, engagement rings, Scheherazade Jewelers, wedding bands
Scheherazade Jewelers carries a variety of bridal jewelry designers. Only one, however, has the distinguished title of being one of the oldest jewelry companies in America. ArtCarved opened its doors in 1850. Nearly 165 years later, that tradition of commitment to quality, innovation and design is stronger than ever.
Extensive collections of ArtCarved bridal jewelry are regularly available to Scheherazade customers. But from October 24 to 25 expanded collections, new designs and diamond fashion jewelry will be part of a two-day ArtCarved trunk show at the Galleria-based jewelry store.
Carving Its Niche in History
When J.R. Wood founded ArtCarved in 1850, he became part of a global industrialization movement that would forever change the world. From his small factory in Brooklyn, New York, J.R. joined the Industrial Revolution with the production of his diamond engagement rings and wedding bands. The Industrial Revolution was born in Great Britain during the reign of Queen Victoria (June 20, 1837 to January 22, 1901). Given Her Majesty’s profound influence on everything from industry to fashion J.R. appropriately named his first diamond engagement ring creation “Victoria.”
The design quickly captured the attention of women everywhere. And, with it the start of beautiful fine jewelry being an integral part and enduring symbol of milestone moments in the lives and loves of women. After the “Victoria” ring’s success, J.R. and his team of craftsmen went on to create the first soldered seamless wedding rings in the 1890’s. By the “Roaring 20’s” skilled artisans put the “carved” in the jewelry maker’s name with carved rings.
As GI’s returned home to marry and start a family at the end of World War II, ArtCarved popularized the dual ring ceremony, where each married person receives a ring to commemorate their love. Thus began a tradition of rings being exchanged as a sign of enduring love and commitment, a custom that continues to this day, around the world.
But it was one famous exchange of wedding rings that helped put ArtCarved on the map the year the company turned 100. In May 1950, Conrad “Nicky” Hilton proposed and later married Elizabeth Taylor with an ArtCarved engagement ring. Although the marriage lasted just over a year, it was long enough for ArtCarved to create marketing and promotional campaigns centering on Elizabeth Taylor and her father. The “father of the bride” ads proved to be a huge endorsement for ArtCarved as America’s post-war industries began to boom.
Throughout ArtCarved’s history, the jewelry maker has created a number of successful consumer campaigns. In the 1970’s when Cheryl Tiegs was posing for ads for Cover Girl makeup and Virginia Slims, ArtCarved secured the then super-model to appear in the jewelry maker’s ads.
ArtCarved continued to develop creative campaigns. And, as the world entered the Information Age, that inspiration found its way into digital and social media marketing. To date, ArtCarved’s Facebook page has nearly half-million fans. With YouTube as a powerful search engine, ArtCarved’s dedicated channel is dominated with “Meet Our Couples” videos. These fun, relatable testimonials appeal to today’s millennials that use videos for researching products.
In recent years ArtCarved has successfully worked with its retail partners on the jewelry maker’s “Put A Ring On It” social media-based contest. The contest gives participating couples a chance to win their dream engagement ring or two wedding bands valued at $5,000.
ArtCarved’s Artistic Jewelry Designs
Throughout ArtCarved’s 164 years in business, the jewelry maker has stayed on trend with breaking designs. That was true in the early beginning. And, it’s true today with the company’s main three engagement ring collections – Classic, Vintage and Contemporary.
As halo styles continue to go strong, and the solitaire’s streamlined simplicity enjoys a comeback, these two influences dominate the Classic collection. Clean-lined channel settings and understated elegance define the Classic collection.
Vintage bridal jewelry is another breaking trend that ArtCarved has incorporated into their current offerings. Milgrain designs, leaf, vine and floral patterns, lace inspired scrollwork, filigree and intricately designed galleries pay homage to the periods that influenced the collection, chief among them Victorian, Art Nouveau, Edwardian and Art Deco eras.
For the fashion-forward brides there’s the Contemporary Collection. Twists, ropes and braids symbolize how two lives become intertwined. The timeless symbolism has stylish fresh spins with modern bezels and asymmetrical designs that all enhance the center stone. And, as couples move toward major milestones together, ArtCarved has a wide range of anniversary bands including trending rose gold designs and popular white gold set with diamonds and sapphires.
Let’s Hear it For the Boys
Back then as today, ArtCarved can match his band to her engagement ring for a complementary look that will last a lifetime. With quality and craftsmanship as ArtCarved’s hallmarks, men’s wedding bands are die struck. The jewelry making method makes for wedding bands that are as durable and as they are stylish.
ArtCarved’s recent collections of men’s Inside & Out wedding bands represent a defining moment in the jewelry maker’s rich and lengthy history. Textured, satin, high polish and Florentine finishes are framed with handsome and dramatic beveled edges. Detailed patterns on the inside give added dimension and comfort to Inside & Out men’s wedding bands that are a perfect fit for today’s discerning Millennial grooms.
“Live for the Moments” is ArtCarved’s tagline. There have been many such blissful wedded moments worth living in the jewelry maker’s 164-year (and counting) history.